One unified voice creates momentum, and this is exactly what Unblocktober did - using a simple hashtag #Unblocktober many organisations spoke as one voice across social media platforms.Ĭonsidering we truly did not know what to expect and how the campaign would be received, we were delighted with the results. These stakeholders all have the same aims, objectives and messaging, so it was pleasing to see their support develop. Feedback was good and the campaign received engagement with some high profile supporters who believed that the creative concept was good, so good that they really got behind it. Could we actually create an awareness month that had longevity, or would this be a flash in the pan? This was fundamentally important to the success of the campaign. The I-COM team were enthusiastic and also hardworking, because they also believed in the campaign objectives. Their support throughout the campaign was really important, as the campaign was very fluid developing daily. I-COM created a very focused campaign with targets and objectives on a very limited budget. Connecting the two aspects is very important to create awareness environmentally. Couple that with how they can all help save the sewers and seas, Unblocktober has a very important environmental message. Lanes’ CSR objectives very much revolve around education, focused around the valuable work that we do on the wastewater and drainage network and educating ‘toilet users’ that their toilet is not a bin especially for the dreaded wipe. The Unblocktober campaign was a totally new concept for Lanes Group and we took a leap of faith with the campaign, once the concept had been outlined to us. We conducted a PR and outreach campaign to spread the word, and reached out to environmental groups, businesses and utility companies to gather official support We set up the Unblocktober Instagram, Facebook and Twitter channels, with support from paid social media advertising, to attract supporters and encourage engagement from participants
We designed and set up an automated email marketing campaign to trigger after participants registered on the site, delivering the resource packs automatically, alongside encouraging and inspirational messaging to build and sustain momentum before, during and after October. The website was an integral part of the campaign, acting as a hub where people could learn more about the issues and register to take partīranded assets included a video, social media frames, badges and certificates for participants to use and display, as well as resource packs for businesses and individual registrations
We began by designing, developing and populating a single-page, mobile-responsive website with eye-catching logo.
Branding, Website Design and Website Development
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